Dear HR Professionals,

Discover valuable healthcare benefits at Tampa Bay’s only accredited birth center!

In today’s competitive managed care market, nationally-accredited Breath of Life Women’s Health & Birth Center is Tampa Bay’s premiere choice for those seeking quality, personalized care.

Our certified nurse-midwives are caring professionals who provide:

  • Comprehensive women’s health exams and screenings (well-woman exams)Includes cancer screenings, e.g., breast, cervical
    • Women, of all ages, are offered sensitive, confidential and respectful care
  • Maternity care and safe, natural childbirthFree tours to help women explore childbirth options
  • Cost-effective care in an outpatient setting
    • Birth center birth is less costly and an excellent value for health care dollars
    • Participating with most major third party payers

Thank you for introducing your employees to Breath of Life at www.breathoflife.cc.  You can be assured they will find outstanding healthcare.
Vikki Bennett, ARNP, CNM – Clinical Director

Glenda Pearson – Executive Director

We Know What Women Want

At Breath of Life women will be…

• Offered care that is consistent with the best available research about safety and effectiveness.  Care which avoids many procedures with established risks.
• Provide an environment and practices that enhance, rather than disrupt, the physiology of pregnancy and birth – a woman’s body is finely tuned to do this work; some things support this work, while others interfere with it.
• Served by a staff genuinely committed and able to provide complete support, including effective comfort measures and information.
• Offered individualized care that considers the health needs of moms and babies as well as personal preferences, values and individual circumstances.

Childbirth Experiences

At Breath of Life, our certified nurse-midwives practice the Midwives Model of Care, a fundamentally different approach to pregnancy and childbirth compared to standard medical management. (1)

Research finds the following four factors make the greatest contribution to women’s satisfaction in childbirth:

• Having good support from caregivers
• Having a high-quality relationship with caregivers
• Being involved in decision-making about care
• Having better than expected experiences

“Pain and pain relief do not generally play major roles in satisfaction with the childbirth experience, unless expectations regarding either are unmet.” –   E.D. Hodnett, M.D. (2)

At Breath of Life, women feel free, safe and private and experience feelings of great satisfaction and empowerment.  We recognize that vivid and accurate memories of childbirth experiences endure through women’s lives. (3)


  1. Citizens for Midwifery, www.midwivesmodelofcare.org

  2. Hodnett ED. Pain and women’s satisfaction with the experience of childbirth: a systematic review. American Journal of Obstetrics and Gynecology 186, 5 (2002) S160-72.

  3. Evidence-Based Maternity Care:  What It Is and What It Can Achieve, www.childbirthconnection.com/ebmc

Midwives Model of Care

The Midwives Model of Care is woman-centered and proven to reduce the incidence of birth injury, trauma and cesarean section.

Within this model of care:

• We focus on health, wellness, prevention
• Labor/birth is a normal, physiological (natural, non-medicated) process
• There are lower rates of using interventions
• Mother gives birth
• Care is individualized

This philosophy of care treats pregnancy and birth as natural occurrences – not as medical events. Our midwives support physiologic childbirth and the normal hormonally-driven processes of labor, birth, breastfeeding and bonding. Studies reveal women who receive this type of care are much less likely to rely on pain medications and other interventions.(1)


  1. United States Maternity Care Facts & Figures, April 2011, www.childbirthconnection.com


Medical Model of Care 

The Medical Model of Care is resource and technology intensive, where obstetric specialists practice the external management of childbirth.

Within this model of care:

• There is a focus on managing problems and complications
• Labor/birth is dependent on technology
• There are higher rates of using interventions
• The doctor delivers baby
• Care is routinized

This model of care can create a distorted understanding of childbirth as a time when things are likely to go wrong and intensive medical management is required.

True or False

#1 – According to the World Health Organization the U.S. ranks behind at least 30 other countries (including Canada, France and Australia) in…

• maternal mortality
• neonatal mortality
• low birth

ANSWER:  True!


Although most childbearing women and their babies are healthy, those who give birth in U.S. hospitals experience high rates of interventions with risks of adverse effects.

Many practices, such as labor induction, continuous electronic fetal monitoring, epidurals, episiotomy and cesarean-section, originally developed to address specific problems are being used liberally and routinely in healthy women. Excess C-Sections do not reduce maternal and newborn deaths, rather cause unneeded exposure to dozens of adverse effects. These practices, disproved or appropriate in limited circumstances, are in wide use whereas beneficial practices are underused.

In contrast, increased use of beneficial practices, such as continuous support throughout labor, relaxation techniques and comfort measures, water labor/birth, freedom to change positions, delayed cord clamping, early mom-baby skin-to-skin contact would lead to improved outcomes for many mothers and babies.

World Health Statistics 2010:   www.who.int/whosis/whostat/EN_WHS10_Full.pdf

“There is an evidence-practice gap in maternity care.”    –M. Corry, Executive Director of Childbirth Connection (3)

True or False

#2 – Maternity & newborn care are the most costly hospital conditions in the U.S.

 ANSWER: True!

Due to the technology-intensive style of care, hospital charges for maternity care for mothers and newborns far exceed charges for any other hospital condition at over $100 billion/year in the U.S.

• Rising Cesarean Section rates … most common operating room procedure in U.S.
• Six of the ten most common hospital procedures in the country are maternity-related (1)
• Tampa Bay area has a C-Section rate of 35-40% (2); World Health Organization recommends 5-10% C-Section rate (3)

Birth center care facilitates physiologic childbirth which is less costly. Care is provided in an outpatient setting and is an excellent value for health care dollars.


  1. United States Maternity Care Facts & Figures, April 2011, www.childbirthconnection.com

  2. Total Cesarean Section Deliveries, Florida Department of Health, www.floridacharts.com/charts

  3. Evidence-Based Maternity Care:  What It Is and What It Can Achieve, www.childbirthconnection.com/ebmc